Last Updated: April 7, 2026

Privacy Policy

Lone Star True Custom Rigs ("we," "us," or "our") is an independently owned and operated business committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our website and services. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Definitions

• Company: Lone Star True Custom Rigs, located in Texas, United States.
• Website / Service: The Lone Star True Custom Rigs website and all related services, features, and functionality.
• You: The individual or entity accessing or using the Service.
• Personal Data: Any information that relates to an identified or identifiable individual.
• Usage Data: Data collected automatically when using the Service, such as page views, time on page, and device information.
• Cookies: Small data files placed on your device that track browsing activity and store preferences.

2. Information We Collect

We may collect the following types of information when you interact with our website, create an account, or place an order:

• Personal Information: Name, email address, phone number, shipping address, billing address, and payment information.
• Account Information: Username, display name, profile photo, bio, and authentication data when you create an account through Google, Discord, Reddit, X (Twitter), or Facebook.
• Usage Data: IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, device identifiers, and clickstream data.
• Configuration Data: Custom PC build specifications, saved builds, and preferences stored through our configurator tool.
• Community Data: Posts, comments, photos, and other content you submit through The Stockyard community hub, blog comments, or your user profile.
• Communication Data: Any messages, support tickets, or correspondence you send to us.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and fulfilling your orders, including custom PC builds.
• Managing your user account and providing access to community features.
• Communicating with you about your orders, support requests, and account activity.
• Improving our website, products, and customer experience.
• Sending promotional emails, newsletters, and updates (only with your consent; you may opt out at any time).
• Moderating community content and enforcing our community guidelines.
• Preventing fraud and ensuring the security of our platform.
• Complying with legal obligations and resolving disputes.

4. Tracking Technologies & Cookies

Our website uses cookies and similar tracking technologies to enhance your experience. You may refuse cookies through your browser settings, but some features may not function properly without them. The types of cookies we use include:

• Essential / Session Cookies: Required for core site functionality including authentication, shopping cart, and checkout. These are necessary and cannot be disabled.
• Cookie Consent Cookies (Persistent): Remember your cookie preferences so you are not asked repeatedly.
• Functionality Cookies (Persistent): Remember your preferences such as language, theme, and login status.
• Analytics / Performance Cookies (Persistent): Help us understand how visitors interact with our site, including pages visited and time spent. We may use third-party analytics services such as Google Analytics.
• Advertising Cookies (Persistent, Third-Party): Used to deliver relevant advertisements and measure campaign effectiveness across platforms.

You can manage cookie preferences through your browser settings or through our cookie consent banner. Disabling certain cookies may affect site functionality. To opt out of Google Analytics tracking, you may install the Google Analytics opt-out browser add-on.

Change Your Cookie Choice: Reset Cookie Preferences — this will clear your saved choice and re-show the banner.

5. Third-Party Services

We work with trusted third-party service providers to operate our business. These providers may collect and process your data in accordance with their own privacy policies:

• Stripe: Our payment processor that handles all credit card transactions. We do not store your credit card details. Stripe is PCI-DSS compliant. Stripe Privacy Policy
• Firebase (Google): Provides our user authentication system, database, and file storage. Account data, community posts, and uploaded images are stored through Firebase. Firebase Privacy Information
• Affirm: Provides buy-now-pay-later financing. When you apply through Affirm, your information is shared with and subject to Affirm's privacy policy. Affirm Privacy Policy
• Klarna: Offers flexible payment plans. Klarna processes your data under their own privacy policy when you choose their payment option. Klarna Privacy Policy
• Shipping Carriers: We share your shipping address and contact information with carriers (e.g., UPS, FedEx) to deliver your orders.
• Google Analytics: We may use Google Analytics to monitor and analyze website usage. Google Privacy Policy

We do not sell your personal information to third parties. We only share data as necessary to fulfill orders, provide services, and operate our business.

6. Sharing Your Information

We may share your personal information in the following circumstances:

• Service Providers: With third-party vendors who assist in operating our website, processing payments, and delivering products.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Protection of Rights: To protect the rights, property, or safety of Lone Star True Custom Rigs, our customers, or others.
• Community Features: Information you voluntarily share in public areas of our website (such as The Stockyard, user profiles, or blog comments) is visible to other users.

7. Data Security

We implement commercially reasonable security measures to protect your personal information, including SSL/TLS encryption, secure payment processing through Stripe, Firebase security rules, and restricted access to personal data. While we use commercially acceptable means to protect your data, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Usage Data is generally retained for shorter periods unless needed for security analysis or service improvement. Order records are typically retained for a minimum of five (5) years for warranty and legal purposes.

9. Transfer of Personal Data

Your information may be transferred to and processed on servers located outside your state, province, or country where data protection laws may differ. Your consent to this Privacy Policy followed by your submission of information represents your agreement to such transfers. We take reasonable steps to ensure your data is treated securely and in accordance with this policy.

10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data (right to be forgotten), subject to legal retention requirements.
• Object to the processing of your personal data.
• Request restriction of processing of your personal data.
• Request a copy of your data in a portable, machine-readable format.
• Withdraw consent at any time where processing is based on consent.
• Opt out of marketing communications at any time.

11. CCPA Privacy Rights (California Residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about what personal data we collect, use, and disclose.
• Right to Delete: You may request that we delete your personal data, subject to certain exceptions.
• Right to Opt Out: You have the right to opt out of the sale of your personal data. We do not sell your personal data.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us using the information below. We will respond to verifiable consumer requests within forty-five (45) days.

12. GDPR Privacy Rights (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). Our legal basis for processing your personal data includes: consent, contract performance, legal obligations, and legitimate business interests. You have the right to access, rectify, erase, restrict processing, port your data, and object to processing. You may also file a complaint with your local Data Protection Authority.

13. Children's Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete that information promptly. If you believe your child has provided us with personal data, please contact us immediately.

14. Links to Other Websites

Our website may contain links to third-party websites, services, or social media platforms that are not operated by us. We are not responsible for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. We may also notify you of significant changes via email or a prominent notice on our website prior to the change becoming effective. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.