Last Updated: April 2026

Privacy Policy

Lone Star True Custom Rigs ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products. Please read this policy carefully. By using our site, you consent to the practices described herein.

1. Information We Collect

We may collect the following types of information when you interact with our website or place an order:

• Personal Information: Name, email address, phone number, shipping address, billing address, and payment information.
• Account Information: Username, password, and order history if you create an account.
• Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
• Configuration Data: Custom PC build specifications and preferences saved through our configurator tool.
• Communication Data: Any messages, support tickets, or correspondence you send to us.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and fulfilling your orders, including custom PC builds.
• Communicating with you about your orders, support requests, and account activity.
• Improving our website, products, and customer experience.
• Sending promotional emails and updates (only with your consent; you may opt out at any time).
• Preventing fraud and ensuring the security of our platform.
• Complying with legal obligations and resolving disputes.

3. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for site functionality such as shopping cart and checkout.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

4. Third-Party Services

We work with trusted third-party service providers to operate our business. These include but are not limited to:

• Shopify: Our e-commerce platform that processes transactions and hosts our storefront. Shopify may collect data in accordance with their own privacy policy.
• Affirm: Provides buy-now-pay-later financing options. When you apply for financing through Affirm, your information is shared with Affirm and subject to their privacy policy.
• Klarna: Offers flexible payment plans. Similar to Affirm, Klarna processes your data under their own privacy policy when you choose their payment option.
• Shipping Carriers: We share your shipping address and contact information with carriers (e.g., UPS, FedEx) to deliver your orders.
• Payment Processors: Credit card transactions are processed through secure, PCI-compliant payment gateways.

We do not sell your personal information to third parties. We only share data as necessary to fulfill orders and operate our services.

5. Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption, secure payment processing, and restricted access to personal data. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of five (5) years for warranty and legal purposes.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to legal retention requirements.
• Opt out of marketing communications at any time.
• Request a copy of your data in a portable format.

Texas residents and consumers in states with comprehensive privacy laws may have additional rights. To exercise any of these rights, please contact us using the information below.

8. Children's Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 13, we will take steps to delete that information promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.